What is branding?
What do all major brands have in common? Branding that is instantly recognisable! The colours, fonts, layout and icons used when representing your business all form part of your branding along with your tone of voice and language.
These are not just plucked out of thin air though, and nor should they be. They are all carefully chosen based on your brand personality and how you want to be conveyed.
Why is branding important?
With so many different businesses competing for space in the market and the minds of your customers, having branding that looks professional, unique and is pleasing to your target audience will set you apart. It gives your business an identity beyond your products or services and will make you more memorable.
When done right, branding has the ability to attract customers, build trust and help with advertising, but when done wrong, it can seriously impact how your business is perceived by others.
“But my business is too small to worry about branding”
That is simply not true!
Every business, no matter how big or small, can use branding to grow their business and connect with their customers.
How can Endless Graphics help my brand?
There is so much involved when designing and putting together banding for a business, which is why it’s a great idea to leave it to brand designers like us! We’re here to help you deep dive into your brand values and personality so we can come up with some amazing branding designs you can choose from.
Where to use your branding
Put your branding on your business cards, business stationery and promotional materials.
Website Design
Add branding to your website to connect with your customers online.
Social Media
Create aesthetically pleasing social media marketing content to show off your business.
1. consultation
We’ll get together to discuss the why, what and how of it all. You’ll take us through what you need and when you need it by, while we’ll take you through how we work and what you can expect from us.
2. Moodboard
We’ll ask you to collate pictures, colours and branding that you like to get a better idea of what you’re after. We might also ask you some questions so we can get to know your business better.
3. My ideas
We’ll then go away and create some first concepts based on what you’ve provided us. This involves researching your industry, competitors, fonts, colours and images to create the perfect branding for you to review.
4. First review
This is where the fun begins! You get to see your brand imagined by us, and let us know what you love or what you’d like changed.
5. Second and third review
If you have notes, we’ll go back to the drawing board and edit our designs to come back with a brand design that you’re really happy with! Sometimes, this takes 2 or 3 tries, but we promise it’s worth it.
6. Design hand over
Once you’ve fallen in love with a design, we’ll rework it to ensure it is in the format you need. Then we hand it all over to you in easy to access files so you can begin to show it off to the world! We can also have your branding printed onto stationery with our print service.
